Every person’s dream is to live their dreams. The opportunity to literally do what you love everyday and get paid for it is something both teenagers and adults alike are always striving to obtain. In the drudgery of living in a society where pessimism is easier to accept than living that childhood dream- it’s nice to sometimes hear the stories of truly inspirational people. Sandra Colton is one of those people. She has been living the dream since she first started tap dancing with her sister. Sandra Colton is the epitome of living a full life, a woman who is not only a professional dancer, but who also was a Laker Girl and a finalist on the first season of So You Think You Can Dance. The 34 year old entrepreneur has definitely made her mark on the world of entertainment and has no plans on stopping anytime soon. In a recent phone interview, I asked Sandra if she ever sleeps. Sandra said, “I lay down but I don’t really sleep because I’m always thinking of new ideas for the magazine and how to do better.” Did I mention that Ms. Colton is also the Editor-In-Chief of DANCE TRACK Magazine and is planning on producing a new publication as well? Not to mention the fact that she was just recently accepted into USC’s graduate program in the Annenberg School for Communications & Journalism! And that not even the beginning of it…
Q. What inspired you to create DANCE TRACK Magazine?
A. As a dancer I’d never seen a publication that truly showed not only dancers talent but dancers as real people who breathe, eat and have other interests. I mean dancers don’t come out of the womb being dancers. They’re people first. So I created a magazine that I knew would be something I would want to read and subscribe to. Creating a lifestyle magazine that spoke to commercial dance was a niche that I believed needed to be filled. Also being a entertainer, I wanted to create job opportunities for dancers to write about the industry they work in.
Q. How many contributing staff members do you have?
A. I have a certain group of writers I always go to. They are people I’ve worked with or have a really strong voices in the pieces they contribute. I believe it is very important to create diversity in the type of content and styles of writing we offer in the publication in order to have a fresh prospective and different opinions advanced.
Q. How long does the process normally take to create and put all of the content together for one issue of DANCE TRACK?
A. I’m currently working on the Fall issue, which is due out mid-October, and it’s the end June. It takes a lot of time to really get all the content and formulate a cohesive publication. I give all of my writers a deadline and I personally go through and breakdown what they need to research and what places would be best for that research. Also having good time management and being able to stick to a deadlines is important to this business because it can really make or break a magazine.
Q. Who are your current favorite dancers or choreographers?
A. Well, of course our Spring/Summer 2013 Cruel Choreography Issue Cover Girl Janelle Ginestra, who is beyond talented. Brian Friedman, who I’ve had the privilege of being good friends with and is 35 years old and is still dancing with the stamina of a 16 year old! There are definitely a group of dancers and choreographers that I naturally gravitate towards but I’ve most recently been pretty impressed with latin dance styles because of the technique that goes into it. Also shows like So You Think You Can Dance where you’re learning different disciplines of dance styles every week and having to perfect them definitely fascinates me.
Q. What legacy do you want to leave behind?
A. I wanted to be remembered and become an inspiration to people so they want to reach for their dreams and accomplish anything they want to do in life.
by: Clarissa Brooks